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It seems that some people just know how to make a lasting impression. I suppose you could say they might have been reading a dog-eared copy of "How to make friends and influence people", or might have, if it was available in their local religious book store, with suitable recommendations. In fact, some people will read or believe any old thing, as long as it is sold from such places, preferably with strong recommendations from folks like James Dobson or Erroll Naidoo, and assurances that it won't "corrupt" their minds, faith or threaten their families by actually causing them to think.